@Oreo Turns #SuperbowlBlackout Into Social Media Gold

@Oreo may have flubbed this Twitter exchange with @AMCTheatres, but this evening, as many folks were creating witty posts about the #SuperBowlBlackout, the creative team at Oreo was hard at work.

The full outage started around 7:18 Central Time, according to timestampped tweets. Within 30 minutes, Oreo had conceived, designed, wrote and posted this tweet:

At publication time, the tweet has over 10,000 retweets and nearly 3,000 favorites.

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