@Oreo may have flubbed this Twitter exchange with @AMCTheatres, but this evening, as many folks were creating witty posts about the #SuperBowlBlackout, the creative team at Oreo was hard at work.

The full outage started around 7:18 Central Time, according to timestampped tweets. Within 30 minutes, Oreo had conceived, designed, wrote and posted this tweet:

Power out? No problem. twitter.com/Oreo/status/29…

— Oreo Cookie (@Oreo) February 4, 2013

At publication time, the tweet has over 10,000 retweets and nearly 3,000 favorites.