Worst Press Release in Social Media History

Sure, Klout may be one tool for measuring influence, but no one “on the inside” of digital marketing actually puts much credibility into it. It was a great tool when it emerged three years ago, but there are more developed tools for measuring influence. It’s pretty much using your EPA-sticker from your used car to prove your fuel efficiency – inaccurate, unreliable and a known diversion from the actual facts.

One quick way to lose credibility within the online marketing world is to lead with your Klout score – you should have case studies and campaigns you can point to where you raised awareness, created ROI.

Here are three quick ways to use Klout to lose credibility for your online marketing agency.

1. Decide that a Klout score is important.

This is exactly what Anchor Communications did, but wait… there’s more.

2. Issue a press relase about Klout scores.

Anchor thought that Mr. Kirgin’s Klout score reaching a 68 was important enough to write and issue a press release… (I’m a 71/72, and haven’t even written a blog post about that).

Screen Shot 2013-09-27 at 1.25.47 PM

(original press release – h/t Jure Klepic)

Not only does this type of press release tell the world that you think Klout is the amazing influence tool it’s not, but it says that you’ve got nothing else to talk about at your agency. Any cool campaigns or client work going on? Talk about that.

Anchor goes a step further by actually linking to Mr. Kirgin’s Klout profile:
Screen Shot 2013-09-27 at 1.32.53 PM

If you proceed to the page linked in the official press release by the agency, you can see Mr. Kirgin’s top posts, or some of the reasons that he was ranked so highly by Klout (h/t Muhammad Saad Khan)

3. Linking to pro-firearms and swimwear-wearing models from an official company press release.

And clicking through to his Klout page, as linked from an official company press release and distributed by PRWeb, is his love of firearms and scantily-clad women. Probably not the types of messages you might want associated with your company if you’re considering hiring an online marketing agency.


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And then… the Twitter comments…



Not my an impression I’d like to leave for my company. What about you? Let me know about your thoughts below.

Similar thoughts from Joey Devilla.


  1. Thanks for the chuckle – I thought it was fun for a bit looking at my insights but I quickly got bored and tired of it. I concentrate on my work, my own blog and not trying to grow a score that really has no impact of the growth of my business or the bottom line.

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