Author: Eric T. Tung

About Eric T. Tung

I'm Eric T. Tung, the principal social media consultant and founder of Quantum Mass Media and social media strategy consultant for Chatterblast Media. We specialize in new relationship marketing and engagement for companies large and small. Contact me for more information or for speaking availability. Thank You!

Five Tips for DFW Auto Show

It’s Spring Break!

You can only sit and stare at the iPad for so many hours before that becomes a bore. It sounds like a perfect opportunity to head down to the DFW Auto Show at the Kay Bailey Hutchison Convention Center (formerly the Dallas Convention Center) from March 16-20.

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Hours of operation are evenings Wednesday and Thursday, and all day Friday-Sunday:

  • Wednesday: 4 p.m. to 10 p.m.
  • Thursday: 4 p.m. to 10 p.m.
  • Friday: 10 a.m. to 10 p.m.
  • Saturday: 10 a.m. to 10 p.m.
  • Sunday: 10 a.m. to 7 p.m.

Ticket Prices:

  • $12 for adults
  • $5 for senior citizens 65 and older
  • $5 for children 6 to 12 years old; children 5 and under admitted free

But before you head out to the auto show, take note of these five tips:

1. Wear Comfy Shoes.

There’s a half-million square feet of cars, from 39 car manufacturers including Toyota – that’s a lot of car. Be sure to wear comfy shoes, and remember your smart watch or FitBit!

2. Reserve Your Parking.

The DFW Auto Show is partnering with Parking Panda to reserve off-site parking as low as $5. Take a look at the availability here. Parking is available in the Kay Bailey Hutchison Convention Center parking garage or in lots surrounding the Convention Center for $15. Shuttles to the Convention Center are available from remote parking lots Friday through Sunday.

3. Get a Ticket Discount.

$1 discount coupons off the full-price ticket admission are available at participating new car dealerships. Please keep in mind that if you’re planning to head to the show on Sunday, to grab your coupon early, as many dealerships are closed that day.

4. Ride and Drive.

One of my favorite parts of the DFW Auto Show is the Ride and Drive. Thirteen manufacturers will be available to test drive vehicles on site. No where else can you drive cars from different manufacturers side by side. Plus, Toyota will be on site all five days for Ride and Drive, so take full advantage!

5. Win Tickets!

We’re giving away two tickets to the DFW Auto Show. Enter by clicking this link! 

This post is sponsored by SheBuysCars on behalf of the DFW Auto Show and Toyota. All opinions are my own.

Houston Auto Show 2016 Recap

I had a blast a the 2016 Houston Auto Show. I attended in 2015, but didn’t get to take in nearly as many sights and sounds, drives and rides that I did this year. Even better, I got to hang out with amazing group of bloggers (organized by SheBuysCars):

One of my favorite things about the Houston Auto Show, as opposed to some of the others, is the sheer variety in vehicles shown – over 700 this year. The majority of the show hall is full of new vehicles, new announcements and concept vehicles from all of the top manufacturers. But in addition to that, there are also classic cars, ultra sports cars, accessory vendors, and even an ADA-wheelchair accessible conversion company.

Speaking of announcements, the blogger group was privy to a front-row unveiling of the GMC Sierra All Terrain X, a new, more aggressive off-road package for the GMC Sierra line.

After the unveiling, I was able to check out the Ride and Drive section of the auto show – where anyone (over the age of 18, I think), can get a guided drive in 40-some odd vehicles from over a dozen manufacturers. We chose a new 2016 Lincoln Navigator and drove around the block with a very nice Lincoln rep.

Make sure to put the 2017 Houston Auto Show on your calendars, April 5-9, 2017 (moved back because of the 2017 Super Bowl in Houston). But another exciting development is that the Houston Auto Show will be co-located with the Mecum Auto Auction.

Blog Post sponsored by SheBuysCars, The Houston Auto Show, and GMC.

Houston Auto Show 2016

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It’s that time of year again – the Houston Auto Show is on at NRG Center from January 27-31. Even if you’ve been in years past, you won’t want to miss this year’s show. There is over 700,000 square feet of new cars, trucks, SUVs and more to check out. And with this giveaway for two free tickets, there’s no reason not to see some of the latest vehicles from the top manufacturers:

Click To Enter to Win 2 Tickets

One of my favorite parts of the event are the Ride & Drives, where you can be among the first to drive some of the newest vehicles from at least 17 manufacturers. A couple manufacturers had tracks set up inside the hall last year, but the majority of them will take you on a short route around the NRG complex.

Also, making its Texas debut is the 2017 GMC Acadia Denali (see all the debuts here). It’s an all-new take on the Acadia, with added technological features and a great redesign. Check it out, and I hope to see you there!

SheBuysCars, The Houston Auto Show and GMC Houston are sponsors of this blog post. 

Minority-Owned Business Summit Nov 17, 2015: Sponsored by Verizon

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Small and minority-owned businesses make up the backbone of the Houston-area. Houston was ranked as the #4 best place to start a small business by CNN, attributing it to lax zoning and low taxes. Even so, small businesses in Houston often have to deal with issues that larger businesses don’t – understaffing, small budgets, and a general under utilization in new marketing strategies including blogging.

Luckily, Verizon is sponsoring a half-day workshop for minority-owned businesses and entrepreneurs to get the latest tips and tricks from some of the top entrepreneurs and marketers in the Houston area

The FREE half day summit will be in Houston:

8:00AM – 12:30PM Tuesday, November 17, 2015
JW Marriott Houston (5150 Westheimer Rd; Houston, TX 77056)
CLICK to View the Agenda or Register
Verizon is committed to supporting minority-owned businesses in the Houston community. From Verizon:

Please join us for a free half-day of panel discussions, keynote presentations and networking. The focus of the day is on how SMBs can achieve personal and professional results, inspire their employees, manage their business to new heights, meet peers and share best practices. We’re proud to have worked with all kinds of small businesses in the greater Houston area – providing tools and guiding business owners to manage the success of their business more efficiently.

Also if you attend, Verizon is awarding $10,000 to Houston Charities. You can nominate one in your registration. 

In honor of Small to Medium Businesses giving back to their community, Verizon will award two $5,000 donations to the charities of your choice that demonstrate making Houston communities a better place.

I’ll be speaking about the Content Matrix – or how to organize your content marketing strategy to produce tangible business results. I hope you won’t miss it!
This post is sponsored content by Verizon Wireless, all opinions are my own.

Top 5 @JasonBoies Memories… For His Birthday!

Two years ago, we had a top-10 list of 10 Easy Ways to wish @JasonBoies a Happy Birthday, followed by 10 More Ways to Wish @JasonBoies a Happy Birthday. This year, we have the top 5 @JasonBoies memories… enjoy!

“His movie reviews! His reviews of anything, I could read them all day!”
– Cory Hartlen, Radian6 2009-Oh wait, I guess he’s still there.

“I was just thinking about the time he and I went to see Reggie Watts and Sarah Silverman perform at SXSW. He was the best date!”
Amanda Nelson, Radian6 2012-2014

“Oh so many. I think my fav is the one South By…where I did the Vine video (landscape) of him dancing. That one comes to mind immediately.”
Heather-Anne MacLean, Radian6 2011-2013

“Every conversation with Jason is a joy! I can’t even think of one in particular right now tho! Perhaps pregnancy brain? He was always fun to talk to and could make everyone laugh in the worst situations!”
Melanie Thompson, Radian6 2010-2013

“I have a lot of great personal memories of Jason, but there’s one story I tell about him whenever I’m explaining to someone the concept of the brand journalist. When Jason got assigned to the healthcare vertical at Radian6 as a community manager, he didn’t know anything about it. But 90 days later he was named to a list of the 100 most influential healthcare people on Twitter, purely because of his dedication, hard work, smarts and natural friendliness.”

David B. Thomas, Radian6 2011-Oh, I guess he’s still there too.

So there you have it! The top memories with @JasonBoies.Have a good one my friend!

What are your favorite @JasonBoies memories? List them below!

Or, click here to tweet him a birthday message!

5 Ways to Use Influencer Marketing

The term ‘Influencer Marketing’ can mean different things to different people, and can sometimes be narrowly defined as one particular type of influence marketing. A brand might be constraining itself by only considering one type of influencer marketing, when others could be used to supplement it. Here’s a quick rundown of various methods of influencer marketing, from the least involved to most involved for influencers: 

Marketing From Influencers: Use Them for Trending Info

Whether you use simple tools like Twitter Lists, or something more thorough like Traackr, you can learn quite a bit from your influencers. What are industry experts predicting for the future, or what are the trends being talked about currently among influencers? Even without contacting influencers for input, you can gauge industry trends just by seeing what influencers are talking about and then adding to the conversation with your view. Not only will you find that your viewpoint will add to the natural conversation around the topic, but you’ll provide great SEO for others looking for more information about it.

Marketing Through Influencers: Give Them Exclusive Access

One key aspect of influencer marketing is making them feel appreciated, and part of that is offering them exclusive access to your events or influencers. At Ned Lamont for US Senate in 2006, our campaign communications team worked closely with political bloggers locally and nationally. We offered access to the candidate, and even issued press announcements and daily schedules to bloggers as well as mainstream media. By offering bloggers daily announcements and exclusive access, we helped create or inspire content.

Marketing To Influencers: Giving Them Free Stuff

When thinking about influencer marketing, most people think about free-stuff marketing. That is to say that a company will offer free services or products to influencers for review blogs, videos and social shares. Ford gave away 100 Fiestas in Europe in 2009 and in the US in 2013 to celebrities, bloggers and reviewers to increase awareness of the new vehicle. Influencers spent between six months and a year and produced tens-of-thousands of pieces of content. Some sources quoted a 60% market awareness of the vehicle before it was sold. (Disclosure: I am a member of the Ford press fleet program where I review vehicles for them, typically for a week.)    

Marketing With Influencers: Set Up a Social Influencer Program

A step beyond offering influencers exclusive access is to formalize a social influencer program. At BMC Software, our customer connect team uses an advocate hub to help customers interested in supporting BMC. Tools like Social Toaster and Addvocate help by offering pre-approved messages and social posts to influencers and employees to share on your behalf. With a  formalized tool, it’s much easier for influencers to share company and product information without fearing they are sharing unreleased information prematurely. 

Marketing Through Influencers: Guest Blogging

Perhaps the most time-intensive option in influencer marketing is guest blogging. Just like I’m writing this blog post for TaylorMade Solutions, your company can also recruit guest bloggers interested in sharing their perspective on the issues. They can help you create content and share the information with their audiences, while you can provide them an outlet and platform to reach new audiences.

Whether you’re just getting started in influencer marketing, or you have been working at it for years, it’s always a good idea to take a step back and see what other ways you might be able to improve or expand your program. While most people think of free-stuff or guest blogging as influencer marketing, there are many more options to engage and work with influencers for your mutual benefit.

Originally posted at TaylorMade Solutions: http://www.taylormadecanada.com/blog/entry.php?id=1294 

How Electric Cars Affect The Future: Technological Disruption in Transportation

A keynote speaker at #BMCEngage – my company, BMC Software‘s, user conference – was Tony Seba. Mr. Seba is a lecturer in entrepreneurship and distruption at Stanford University and he spoke of some amazing technological disruptions that have happened and are forecasted to happen, and these are quite amazing. He covered multiple industries, but I found one that particularly interesting to me personally – cars and transportation.

Where Did The Horses Go?

Mr. Seba started with two photos of Fifth Avenue, one in 1900 and one in 1913. In 1900, there’s one car, and it’s a bit hard to spot among all the horses. In the photo just thirteen years later, there’s only one horse – also difficult to spot among the sea of cars. The car was one of the top technological disruptions in transportation.

What’s So Great About Electric Cars?

Tony then talks about various forms of disruption, including “disruption from above,” or the idea that a new product or service starts at a premium price point. As technology becomes more affordable, the products fall in line with conventional products and displace them in the marketplace.

He specifically calls out the Tesla Model S. This is a vehicle that was ranked by Motor Trend in 2013 as the vehicle of the year – not the electric vehicle of the year, THE vehicle of the year. Consumer Reports said it was the best car they’ve ever evaluated, and even just yesterday, Car and Driver Magazine listed the Tesla Model S in their top 10 cars of the year, displacing the BMW 3-Series.

What are the Stats?

Compared to conventional internal-combustion gas engines, electric motors are 500% more efficient at converting energy to motion, says Tony Seba. From around 20% to 95%, electric vehicles like the Tesla Model S vastly decreases the energy lost to heat and noise. What impact does this have on the driver? It’s about a 90% savings in energy costs, from about $15k in five years for a Jeep Liberty, to $1500 for an electric equivalent.

Also notable is reliability. Electric vehicles have 90% fewer moving parts than their gasoline counterparts. This means that there are fewer parts to break and maintain. Tesla offers an 8-year, unlimited-mile warranty. You won’t see that matched by Detroit or Tokyo.

So when will Electric Cars displace Gas en masse?

Tony takes a look at the major component of electric cars, batteries. They’re falling in price about 16% annually. At that rate, we could see a competitive all-electric, 200-mile SUV around $40k by 2017. By 2019, electric vehicles could be cost-competitive with the average new vehicle price, around $31k, and by 2022, they could compete with low-end vehicles around $22k.

Does this mean that you’ll have an electric car in your driveway within eight years? Tony says that by 2030, nearly all cars will be electric. Here’s a link to Tony’s book, Clean Disruption of Energy and Transportation: How Silicon Valley Will Make Oil, Nuclear, Natural Gas, Coal, Electric Utilities and Conventional Cars Obsolete by 2030. (affiliate link).

Or view his speech here:

2014 1.0L Ford Fiesta Ecoboost Review

Ford FusionI was amazed a few months ago when the Ford press fleet manager contacted me and asked if I wanted to try out cars – for free. Of course! We’re actually in the market for a new car. Plus, my wife is a native Michigander, and her cousin and an uncle work for Ford, so you could say we’re part of the Ford Family already.

The first car they gave me was a 2014 1.0L Ford Fiesta Ecoboost. I think they choose that one to make sure that they can trust that you’ll return their cars back to them, before they issue you higher-end models. Either way, I hadn’t driven a manual shift vehicle in over a decade, and only when my best friend Charles taught me on his 1996 Ford Ranger in my school parking lot.

And to really put the pressure on, I had the vehicle over the weekend I was driving to Dallas for DFWRocks, a social media conference. Could I trust myself to remember how to drive a stick, and put in eight hours behind the wheel on unfamiliar streets?

Here’s how the week went, through tweets:

First, here’s the Ford delivery driver, Jim:

Me being a little hesitant about the stick:

After taking the car to work, I couldn’t believe the gas mileage:

After a friend asked about the interior, I offered this shot:

Packing for Dallas:

Doing some grocery shopping:

I managed to make it all the way to Dallas…:

Gotta have the Selfie:

And the last day I had the Fiesta, they dropped off a new 2014 Ford Fusion Energi. The two made a nice pair for the Fourth:

So, What’d I Think about the Ford Fiesta?

Basically, I thought the 2014 Ford Fiesta was a great sporty little car that would be a great starter for almost anyone. I only had a chance to seat three in the car, but it seemed that four adult-sized humans could fit comfortably in the car. Even for a relative beginner on a manual shift, the car was easy to get a hang of, and the entire week, I think I only stalled it twice – not bad for a stick-newbie like me if I do say so myself.

The fuel economy was amazing – mid 40’s just about all week. The official EPA-estimated rating: is 31 city/43 hwy/36 combined mpg on the 1.0L EcoBoost engine, combining direct fuel injection, turbocharging and twin independent variable camshaft timing. The Ford Fiesta was Engine Technology International magazine’s “International Engine of the Year” and delivers 123 hp and 125 lb.-ft. of torque.

The entertainment system offered a lot of features, including bluetooth connection to your phone – a must for the younger crowd that this vehicle is targeted towards. For those that want a little more, voice-activated Microsoft Sync is offered, as well a higher trim and interior packages.

Pricing begins around $15,000.

10 MORE Ways to Wish @JasonBoies a Happy Birthday

Our favorite Social Media Foodie is another year older. Here’s 10 MORE ways to help him celebrate.

1. Improve your Restaurant’s Ordering Practices with this Free Ebook!

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2. Get him an amazing book to read.

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3. Take him out to your local gastropub.

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4. Retweet his most RT’ed tweet ever.
(Waiting for a huge webinar to start, “Let it Go”
starts playing, everyone’s watching the tweetstream).

5. Ask him to dance, again.

JBDance

 

6. Congratulate him for being one of the top Customer Service Pros.

JBRank

 

7. Bacon.

8. Congratulate him on his acting career.

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9. Read and share his Blog Posts.

JBBlog

10. Tweet him a birthday message!

Tweet

BONUS: 8 MORE Ways to Wish @JasonBoies a Happy Birthday, via @AmandaLNelson

11. Become his friend on GTA5.

12. And don’t blow up his character on GTA5.

13. Dedicate a Weird Al video to him.

14. Offer to pack his survival pack for the zombie apocalypse.

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15. Buy him every super hero movie ever.

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16. Get him access to US Netflix.

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17. Turn him into a Simpsons character.

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18. Get him a job at Sarah Palin’s internet channel.

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Do you have even more ways to wish Jason a happy birthday? Leave them in the comments below!