How Electric Cars Affect The Future: Technological Disruption in Transportation

A keynote speaker at #BMCEngage – my company, BMC Software‘s, user conference – was Tony Seba. Mr. Seba is a lecturer in entrepreneurship and distruption at Stanford University and he spoke of some amazing technological disruptions that have happened and are forecasted to happen, and these are quite amazing. He covered multiple industries, but I found one that particularly interesting to me personally – cars and transportation.

Where Did The Horses Go?

Mr. Seba started with two photos of Fifth Avenue, one in 1900 and one in 1913. In 1900, there’s one car, and it’s a bit hard to spot among all the horses. In the photo just thirteen years later, there’s only one horse – also difficult to spot among the sea of cars. The car was one of the top technological disruptions in transportation.

What’s So Great About Electric Cars?

Tony then talks about various forms of disruption, including “disruption from above,” or the idea that a new product or service starts at a premium price point. As technology becomes more affordable, the products fall in line with conventional products and displace them in the marketplace.

He specifically calls out the Tesla Model S. This is a vehicle that was ranked by Motor Trend in 2013 as the vehicle of the year – not the electric vehicle of the year, THE vehicle of the year. Consumer Reports said it was the best car they’ve ever evaluated, and even just yesterday, Car and Driver Magazine listed the Tesla Model S in their top 10 cars of the year, displacing the BMW 3-Series.

What are the Stats?

Compared to conventional internal-combustion gas engines, electric motors are 500% more efficient at converting energy to motion, says Tony Seba. From around 20% to 95%, electric vehicles like the Tesla Model S vastly decreases the energy lost to heat and noise. What impact does this have on the driver? It’s about a 90% savings in energy costs, from about $15k in five years for a Jeep Liberty, to $1500 for an electric equivalent.

Also notable is reliability. Electric vehicles have 90% fewer moving parts than their gasoline counterparts. This means that there are fewer parts to break and maintain. Tesla offers an 8-year, unlimited-mile warranty. You won’t see that matched by Detroit or Tokyo.

So when will Electric Cars displace Gas en masse?

Tony takes a look at the major component of electric cars, batteries. They’re falling in price about 16% annually. At that rate, we could see a competitive all-electric, 200-mile SUV around $40k by 2017. By 2019, electric vehicles could be cost-competitive with the average new vehicle price, around $31k, and by 2022, they could compete with low-end vehicles around $22k.

Does this mean that you’ll have an electric car in your driveway within eight years? Tony says that by 2030, nearly all cars will be electric. Here’s a link to Tony’s book, Clean Disruption of Energy and Transportation: How Silicon Valley Will Make Oil, Nuclear, Natural Gas, Coal, Electric Utilities and Conventional Cars Obsolete by 2030. (affiliate link).

Or view his speech here:

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2014 1.0L Ford Fiesta Ecoboost Review

Ford FusionI was amazed a few months ago when the Ford press fleet manager contacted me and asked if I wanted to try out cars – for free. Of course! We’re actually in the market for a new car. Plus, my wife is a native Michigander, and her cousin and an uncle work for Ford, so you could say we’re part of the Ford Family already.

The first car they gave me was a 2014 1.0L Ford Fiesta Ecoboost. I think they choose that one to make sure that they can trust that you’ll return their cars back to them, before they issue you higher-end models. Either way, I hadn’t driven a manual shift vehicle in over a decade, and only when my best friend Charles taught me on his 1996 Ford Ranger in my school parking lot.

And to really put the pressure on, I had the vehicle over the weekend I was driving to Dallas for DFWRocks, a social media conference. Could I trust myself to remember how to drive a stick, and put in eight hours behind the wheel on unfamiliar streets?

Here’s how the week went, through tweets:

First, here’s the Ford delivery driver, Jim:

Me being a little hesitant about the stick:

After taking the car to work, I couldn’t believe the gas mileage:

After a friend asked about the interior, I offered this shot:

Packing for Dallas:

Doing some grocery shopping:

I managed to make it all the way to Dallas…:

Gotta have the Selfie:

And the last day I had the Fiesta, they dropped off a new 2014 Ford Fusion Energi. The two made a nice pair for the Fourth:

So, What’d I Think about the Ford Fiesta?

Basically, I thought the 2014 Ford Fiesta was a great sporty little car that would be a great starter for almost anyone. I only had a chance to seat three in the car, but it seemed that four adult-sized humans could fit comfortably in the car. Even for a relative beginner on a manual shift, the car was easy to get a hang of, and the entire week, I think I only stalled it twice – not bad for a stick-newbie like me if I do say so myself.

The fuel economy was amazing – mid 40’s just about all week. The official EPA-estimated rating: is 31 city/43 hwy/36 combined mpg on the 1.0L EcoBoost engine, combining direct fuel injection, turbocharging and twin independent variable camshaft timing. The Ford Fiesta was Engine Technology International magazine’s “International Engine of the Year” and delivers 123 hp and 125 lb.-ft. of torque.

The entertainment system offered a lot of features, including bluetooth connection to your phone – a must for the younger crowd that this vehicle is targeted towards. For those that want a little more, voice-activated Microsoft Sync is offered, as well a higher trim and interior packages.

Pricing begins around $15,000.

10 MORE Ways to Wish @JasonBoies a Happy Birthday

Our favorite Social Media Foodie is another year older. Here’s 10 MORE ways to help him celebrate.

1. Improve your Restaurant’s Ordering Practices with this Free Ebook!

Book_Ordering

2. Get him an amazing book to read.

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3. Take him out to your local gastropub.

BrlLhx8CAAAhMcA

4. Retweet his most RT’ed tweet ever.
(Waiting for a huge webinar to start, “Let it Go”
starts playing, everyone’s watching the tweetstream).

5. Ask him to dance, again.

JBDance

 

6. Congratulate him for being one of the top Customer Service Pros.

JBRank

 

7. Bacon.

8. Congratulate him on his acting career.

JBActing

9. Read and share his Blog Posts.

JBBlog

10. Tweet him a birthday message!

Tweet

BONUS: 8 MORE Ways to Wish @JasonBoies a Happy Birthday, via @AmandaLNelson

11. Become his friend on GTA5.

12. And don’t blow up his character on GTA5.

13. Dedicate a Weird Al video to him.

14. Offer to pack his survival pack for the zombie apocalypse.

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15. Buy him every super hero movie ever.

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16. Get him access to US Netflix.

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17. Turn him into a Simpsons character.

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18. Get him a job at Sarah Palin’s internet channel.

Palin

Do you have even more ways to wish Jason a happy birthday? Leave them in the comments below!

Top 100 Social Media Power Influencers Houston 2014, 1-50

Influencers.jpgThis is the second list of Social Media power influencers in Houston. The first issue from 2013 was well-received… except for the many folks who were left off.

For this year’s issue, we’re getting even a little more strict on qualifications.

Why? I wanted this to be a list of the people that are working in social, day in and day out. Engaging with customers and prospects, writing posts and creating tweets. That’s not to say that what bloggers or writers or SEOs do isn’t important, but it’s not the hardcore social media work that I was looking to focus on.

Besides, where would you stop? Almost anyone at a marketing agency could be included as almost everyone has some sort of social presence, from the CEO down to the interns. Thus, we’ve focused on folks that deal directly with social media.

The Qualifications

Firstly, I added everyone from the 2013 list, excluding the folks above who may not be direct social media managers. I added people from LinkedIn near Houston, within 100 miles of 77002, with “Social Media” in their job titles or within their profiles. Handles that were company- or agency- affiliated were removed, unless the person was a sole proprietor.

I read all profiles to determine if the person still lived in Houston and was actively engaged in a social media position, rather than just having social media listed as a skill. I then looked for their Twitter handle listed. If unavailable, I’d search Twitter for it.

If I was able to find a Twitter handle, it had to be a public handle for the analysis to take place. I took a look at the content in the feed to make sure the person was actively tweeting, and the content had to be non-spammy content.

I fed these all into Peek Analytics and got the top 100.

The Metrics

When trying to find out who these influencers are, it’s important to gauge the activity and influence of their followers, both to measure the effectiveness of the content shared by the influencer, as well as to determine how active their followers are (bots and spam accounts are not likely to engage with content or have relationships developed across networks). With this in mind, we used the same methodology that Haydn used for the global list, PeekAnalytics‘ Total Social Pull.

Social Pull is a measure of the user’s audience, expressed as a factor of an average user. A score like Michele Price’s 825 means that she has 825 times the influence of the average user, but it’s not only a measure of network size. It also takes into account other social networks your followers are using, as well as their network sizes. Basically, if you have a lot of people in your network, and the people in your network have a lot of people in their networks, you’re more likely to be influential.

Social Pull as a metric isn’t perfect, as Mark Schaeffer notes in this blog post, but neither is Klout, Kred or PeerIndex. I’m simply using it in a spirit of using the same methods as the global list. You’ll see the social pull ratings as the number listed after each influencer’s Twitter Handle.

You can find your Social Pull here.

The Changes

A number of people were left off the list – George Benckenstein because we couldn’t actually verify a current title, Robert J. Banach, Jeff Flowers, Petri Darby, Marc Nathan, Ed Schipul, Joe Ruiz and Debbie Hutchings for moving, to Ocean City, MD; Austin, TX; Austin, TX; Baltimore, MD; San Francisco, CA; Kansas City, MO; and Chicago, IL, respectively.

Also some changes this year, Damien Franco and Jamie Glover set out on their own – so send them some business! Jennifer Haubein left Forthea for BP, and Ed Schipul moved his whole company, Tendenci to San Francisco!

And yes, I did add myself this year. Multiple folks asked where I ranked, but this year’s list, like last year’s isn’t about me, it’s about cultivating a social community in our great hometown here in Houston.

So without further ado…

The Influencers (Follow them all on the “HoustonTop100” Twitter List)

1. Eric T. Tung is a social media manager at BMC Software, and social media consultant, speaker and coach. @EricTTung – 1634

2. Michele Price  founder of Breakthrough Business Strategies, a digital media agency, CMO at Tech Street Houston, and the on-air host for #BBSradio – business internet radio show. @ProsperityGal – 886 (+61)

3. Madalyn Sklar is an independent Social Media Strategist and founder of GoGirlsMusic.com. @MadalynSklar – 792 (+118)

4. Damien Franco is a marketing consultant at DTF Marketing specializing in social media strategy, customer engagement, inbound marketing, lead generation, SEO, SEM and training. @DamienFranco – 693 (+144)

5. Jennifer Haubein is the Social Media Specialist at BP. @JHaubein – 567 (-5)

6. Kara Singh is an actual former coworker and friend from Insperity, where she’s led the way for Social at Insperity Recruiting Services. @KaraSingh – 423 (+91)

7. Chris Makara is also a former coworker and friend from Insperity. Chris is the Interactive Marketing specialist, where he works with the online marketing team to lead Insperity’s multiple business units. He’s also a Social Media blogger and freelancer too. @ChrisMakara – 395 (+134)

8.  Tracey Holloway-Koetting is the owner and Social Media Manager for Get Social Butterfly. @GetSocialButter – 219 (+22)

9.  Grace Rodriguez is Creative Juicer at Culture Pilot where she works on branding and maketing strategy. She is also cofounder of C2 Creative, a creative office space. @GraceRodriguez – 205 (-1)

10. Frederick J. Goodall, better known as “Mocha Dad” is a top-50 dad blogger and internet marketer. @MochaDad – 188 (+2)

11. Daniel Calderon is a former social media manager for A’La Carte Foodservice, and current Assistant General Manager at Beck’s Prime. @DanielNCalderon – 184 (-2)

12. Kami Watson Huyse is founder of Social Media Breakfast Houston and the CEO at Zoetica, a communication consulting agency. @KamiChat – 184 (+5)

13. Raegan Hill is a Marketing Recruiter for Onward Search and one of the most prolific networkers in Houston. She is also spokesperson for The CMO Club Houston. @RaeganHill – 169 (0)

14. Oliver Glaudy is the CMO of Roar Marketing Consultants, a marketing agency. @OlivierGlaudy – 165 (-3)

15. Dwight Silverman is the Techblogger and Social Media Manager at The Houston Chronicle@DSilverman – 150 (+1)

16. Lauren Fernandez is the Social Media Manager at Landry’s Restaurants where she develops strategy for dozens of concepts with hundreds of locations nationwide. Don’t ask me how she does it. @Cubanalaf – 141 (-12)

17. Sandy Lawrence is the President of Perceptive Marketing, a publishing marketing company. @SandyLawrence – 134 (-1)

18. Rebecca Councill is the Community Manager and Social Media Specialist for CLR Virtual Connection, a Social Media Agency. @RebeccaThompson – 134 (+14)

19. Aimee Woodall is the founder of Black Sheep Agency, a boutique creative, branding and social media agency. @AimeeWoodall – 115 (+2)

20. Mike McGuff is the source for Houston media happenings, founder of mikemcguff.com, freelance media consultant, and I have no idea how I missed him on last year’s list. @mikemcguff – 111

21. Portia Chandler is Marketing Strategist PA & Associates and founder of portiachandler.com where she develops Social Media Strategy and training. @AskPortia – 108 (-1)

22. Brenda Ross heads up marketing and social media at ikan Corp. @BrendaRoss – 97 (+1)

23. Geri Druckman is the Web Development Specialist – Accessibility at MD Anderson Cancer Center. @GDruckman – 93 (-3)

24. Trish Cunningham is the Business Development and Expert Manager at Brookwoods Group, a staffing and consulting group. @TrishRC – 93 (+25)

25. Christine Pegg is a lifestyle blogger and brain stem surgery survivor. @xtineds – 91

26. Jennifer Valencia is the Director of Client Relations at Unleaded Communications. @JenValencia – 88 (+1)

27. Chris Sully is the Social Media Strategist at Houston retail electric provider, Reliant Energy. @CSSully – 86 (-1)

28. Juan Alanis is the Social Media and Public Relations Strategist from Lopez Negrete, a full-service agency specializing in Hispanic marketing. @JuanOfWords – 82 (+4)

29. Braxton Huggins is a Co-Founder of the Energy Digital Summit. @whoisbraxton – 80

30. Rob Ainbinder is Senior Director, Digital Strategy at BubbleUp. @RobAinbinder – 76 (-2)

31. Alexandra Velez is the Founder and Owner of Velez Media, an inbound marketing, SEO and Social Media agency. @VelezMedia – 72 (-1)

32. Christa Cassata is a Digital Media Copywriter at Stage Stores. @christacassata – 70

33. Marcel Santilli is the Global Social Media Manager for IBM. I have no idea how we haven’t met yet. @Santilli – 70 (0)

34. Louis Sokol is President of Social Media Accessories. @LouisSokol – 64

35. Sandra Fernandez is the Public Relations Manager for the Houston Public Library. @SandraSays – 63 (0)

36. Scott Cone is the Senior Vice President of Sales and Marketing at The AIM Agency. @scone – 60

37.Mickey Bryan is the Executive Director of Compu-Net, who promotes social media and technology training for non-profits. Mickey is also a Social Network trainer at Leisure Learning Unlimited. @MickeyBryant – 60 (-2)

38. Katie Laird is the PR and Social Media Manager at Blinds.com (now a Home Depot company). @HappyKatie – 56 (0)

39. Chris Jones is the Web Developer and Social Media Consultant at Network Outfitters. @RealChrisJones – 56 (-2)

40. Jihane Rodriguez is the Community Affairs Coordinator at Univision Communications. @OnixJihane – 51

41. Kathryn Weathersby is a Professional Internet Marketer and Business Coach at KathrynWeathersby.com. @outoftheboxsoc – 50

42. Monica Danna is the Chief Strategy Officer at The Black Sheep Agency, as well as a special events board member of HiMA. @CosmoPolitician – 46 (0)

43. Jennifer Texada is Vice President, Web & Digital at Cadence Bank. @JennTex – 42 (0)

44. Julian Cavazos is the Marketing and Communications Specialist at YMCA of Houston. @JulianCavazos – 38

45. Kristen Brady is currently a freelance Social Media Consultant and Maketing Writer. @KB54927 – 38 (-1)

46. Zach Doty is the SEO Specialist at Forthea Interactive. @ZLDoty – 37

47. Roxanne Werner is a Social Media Consultant at Shell with Brookwoods Group. @thisisroxanne – 34

48. CJ Castillo is the Web Content Specialist at Talent Source. @CjCastillo – 33

49. Joëlle Eid is the Interactive Community Manager at Signet Interactive, a contributing writer for Localeur and founder of @HouTweetDrive, a socially-powered toy drive. @joelletweeted – 31 (+1)

50. Brian Block is the Social Media Strategist and Account Executive at Pierpont Communications, and self-proclaimed Seth Green look-alike (I kinda see it). @BriGuyBlock– 31 (0)

Continue to 51-100 here.

How I Got My Social Media Job… Using Social Media

DearLisaLate in 2011, I had applied for the first Social Media Director position at The University of Michigan. I never got called back, but several months later while searching to see if the position had been filled, I happened upon DearLisaRudgers.com, another applicant’s custom designed website for the same position.

The Blog Post

I was so amazed, I contacted the applicant, Lindsay Blackwell, interviewed her and wrote this blog post: The Best Social Media Job Application EVER: How 22 Year-Old Lindsay Blackwell Applied for a $110K Job. It turns out that Lindsay didn’t get the job either, but she did get an amazing new job – but I digress.

A day later, I got these responses to the blog post on Twitter:

Rachel had read the blog post and wanted to know how to get the same type of enthusiasm for a Social Media opening that they had available. I applied for the position through LinkedIn on March 14, but was not contacted for an interview. I did, however, keep in contact with Rachel.

The YouTube Video

A few months later, they were looking to fill out the Social Media team with additional Social Media Managers. Rachel directed me to this tweet, where Joshua, the hiring manager, had posted a YouTube video to recruit for his opening. Great idea – introduce yourself, the company and give some flavor to the generally bland application process (the video has since been deleted, so the link wont work.)

We were able to speak that first weekend in June (who takes time away during the weekend to talk to a job applicant? An amazing boss, that’s who.) We had scheduled time to meet the next week on June 5, where I met with Joshua as the senior manager of content and creative, Joshua’s boss, the senior director of marketing programs, and the social media lead.

I Got The Job!

By the end of June, I had submitted writing samples for consideration, and in early July, had completed new hire paperwork. I submitted this creative writer’s resignation, complete with corporate marketing speak, along with my four-weeks notice (we were significantly understaffed in my last position.)

The first week of August, I started as the second social media manager at BMC Software, completing a process started with a blog post I had written nearly a half-year earlier.

Lessons Learned

Throughout the process, I learned a lot about the “professional courting process.” Here are some tips.

1. Blog – If I had never written the blog post, I may not ever have connected with Rachel. Not only does blogging get your thoughts out there, it’s a great way to network with people within your industry, or with similar interests.

2. Network – Connect with people that you meet both in person, as well as digitally. If I hadn’t kept up with Rachel, there’s no way she would’ve thought about me when the new social media openings were posted.

3. Be Patient – It took nearly a half-year from initially connecting, to hearing about the new position, interviewing, receiving the offer and starting to work.

Do you have any interesting stories or tips for social media job hunting? Share them in the comments below.

10 Questions To Ask Before You Commit To Multilingual Social Media

When is it time to adopt a second language for your social media channels?The question shouldn’t be answered lightly, as you’re undoubtedly familiar with the energy and time required to build your social community and the reputation and voice that you’ve developed.Here are 10 key questions to answer when considering a second language for social media.

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