How to Get Your Company Started in Social Media

So you decided to bite the bullet and get into social media. Maybe it was your company’s new year’s resolution. Well, you’ve definitely come to the right blog, and there’s plenty of posts that can help you strategize: how to add humorhow to strategize for B2B, even signs that your social media strategy will fail.

Once you have a plan outlined and goals set, how do you actually get started? How do you get the social media rubber to hit the proverbial road with your social media plan? Continue reading

Why Companies Need Technology for Crowdsourcing Their Social Media Response

Guest post by Ashley Verrill.

I read a report recently that found 47 percent of people have used Facebook, Twitter and other social media channels for customer service. And these people aren’t just airing grievances. They actually expect a response. This presents a huge challenge for mega brands that receive thousands of mentions on any given week.

I’ve reviewed myriad technologies that enable companies to effectively filter out and respond to many of these mentions on social media. They use keyword identifiers to extract relevant messages and route them to a support rep or community manager to respond. While this does make the process more efficient, it can’t scale to meet the demand for some companies (without having to hire an army of responders). And what’s more, I would argue it’s more valuable in the marketing and building word-of-mouth context for people other than companies to get involved in these conversations.

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Top 100 Social Media Power Influencers in Houston 2013 1-50

Influencers.jpgHoustonians are proud. We’re Texans, we’ve got great sports teams and our economy has remained strong throughout the recession.

Our city is one of the largest metropolitan areas in the nation, and is consistently ranked among the top in business, energy, technology and medicine, yet Haydn Shaughnessy’s list of the top 50 Power Influencers in Social Media fails to list a single person from Houston.

Most of us have been to plenty of Crystal and Lantern Awards ceremonies where we’ve seen great marketing and social media campaigns recognized for their ingenuity and effectiveness. We know there are great social media professionals in our amazing city, but who are they? Continue reading

I Need Your Help: Who Are The Top Social Media Influencers in Houston?

Houston is the fourth is the fourth largest metropolitan area in the US (after NYC, LA, and Chicago) and is home to the fourth largest collection of Fortune-500 companies at 24 (NYC-84, San Fran-31, Chicago-29).

We’re listed in the top 20 US markets for social media jobs.

Yet, Haydn Shaughnessy’s list of the top 50 social media influencers fails to list a single person from Houston. Continue reading

Social Media Marketing World 2013 #SMMW13 VinePeek Channel

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(This is not the live channel, click image for link)

How Can I Contribute To The #SMMW13 VinePeek Channel?
Tag your Vine Videos from Social Media Marketing World with #SMMW13 and you can see your Vine on the VineApp Channel. It’s as simple as that!

Where Can I See The #SMMW13 VinePeek Channel?
http://smmw13.channels.vinepeek.com/

Who is VinePeek?
Vinepeek is a Friday project by the folks at PXi Ventures, a startup tech incubator based in Shoreditch, London.

How Can I Get A VinePeek Channel?
Head over to Vinepeek to sign up. Accounts start at $5 per month for 1 channel (no moderation), up to $80 per month for 50 channels your own domain and custom branding. Questions? Contact @madebypxi on Twitter.

Synthesio Picks My Brain on Social Media Listening, ROI and the Super Bowl Blackout

Blog originally posted by Julie Meredith, Marketing Manager at Synthesio, at: http://synthesio.com/corporate/en/2013/marketing-2-0/eric-tungs-take-on-social-media-listening-roi-and-the-superbowlblackout/

This week we had the opportunity to chat with Eric T. Tung, Social Media Manager at BMC Software, and well-known social media blogger and speaker. Eric has over 30,000 personal connections in his network – he is one of the most followed people on Twitter in Houston.

We picked Eric’s brain about social media monitoring, the next big innovation he’d like to see, and his latest blog post – Best Marketing Responses to #SuperBowlBlackout

Continue reading

Best Marketing Responses to #SuperBowlBlackout

Today, spending $4 million dollar on a 30-second ad can be quickly eclipsed by creating the right material at the right time – especially if people are briefly distracted from an event as big as the Super Bowl.

That’s exactly what happened this evening at the XLVII Super Bowl when a power outage cut out lights to half the stadium, knocked sideline systems offline and even muted commentators Jim Nantz and Phil Simms. Continue reading