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Worst Press Release in Social Media History

Sure, Klout may be one tool for measuring influence, but no one “on the inside” of digital marketing actually puts much credibility into it. It was a great tool when it emerged three years ago, but there are more developed tools for measuring influence. It’s pretty much using your EPA-sticker from your used car to prove your fuel efficiency – inaccurate, unreliable and a known diversion from the actual facts.

One quick way to lose credibility within the online marketing world is to lead with your Klout score – you should have case studies and campaigns you can point to where you raised awareness, created ROI.

Here are three quick ways to use Klout to lose credibility for your online marketing agency.

1. Decide that a Klout score is important.

This is exactly what Anchor Communications did, but wait… there’s more.

2. Issue a press relase about Klout scores.

Anchor thought that Mr. Kirgin’s Klout score reaching a 68 was important enough to write and issue a press release… (I’m a 71/72, and haven’t even written a blog post about that).

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(original press release – h/t Jure Klepic)

Not only does this type of press release tell the world that you think Klout is the amazing influence tool it’s not, but it says that you’ve got nothing else to talk about at your agency. Any cool campaigns or client work going on? Talk about that.

Anchor goes a step further by actually linking to Mr. Kirgin’s Klout profile:
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If you proceed to the page linked in the official press release by the agency, you can see Mr. Kirgin’s top posts, or some of the reasons that he was ranked so highly by Klout (h/t Muhammad Saad Khan)

3. Linking to pro-firearms and swimwear-wearing models from an official company press release.

And clicking through to his Klout page, as linked from an official company press release and distributed by PRWeb, is his love of firearms and scantily-clad women. Probably not the types of messages you might want associated with your company if you’re considering hiring an online marketing agency.

(NSFW – NOT SAFE FOR WORK Warning)

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And then… the Twitter comments…

 

 

Not my an impression I’d like to leave for my company. What about you? Let me know about your thoughts below.

Similar thoughts from Joey Devilla.

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Live Tweeting Tips and Best Practices

Live Tweeting is when a person tweets along with a live event. It was popular occurrence during the Presidential debates earlier this year, as well as during popular TV shows. It gives the tweeter an opportunity to establish a voice, communicate with other tweeters around an event and establish thought leadership and influence on the topic.

What is Live Tweeting? Continue reading

Hashtags, Mentions, LiveTweets and Tweetchats: What’s the Difference and Why You Should Care

Perhaps one of the most confusing areas of Twitter are hashtags. How do they work, who can use them, are there huge directories somewhere where they list all the official hashtags you can use? Once you have some of these questions answered, there’s even more questions surrounding TweetChats and Live Tweets and how those work (we’ll elaborate on these more in the next couple blog posts).

We’ll answer all of these questions for you and help you jump deeper into the conversations you want to engage with on Twitter. Continue reading

5 Reasons Why I Need a Staycation From Woodlands Resort

Woodlands-Resort-Family-StaycationAs part of a sponsorship with the BlogElevated conference, the Woodlands Resort and Conference Center is holding a blog post contest for a family staycation for four at the resort.

Here’s my entry, 5 Reasons Why I Need A Staycation From Woodlands Resort.

5. My wife deserves a spa day.

As a stay-at-home mom, and me being an home-office dad, she puts up with a lot to make sure that I can attend meetings and conference calls. She deserves a spa day and the resort’s Sauna, Steam Room, Whirlpool, and Fitness Center would be great spots to unwind.

4. I need to find out what a “Family Welcome Cookie.” is.

Is it one big cookie? Is “Welcome” written across it in frosting? I just need to know this.

3. My kids are half fish already.

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They’d love a swim in the amazing Woodlands Resort pool.

2. The Resort is so close!

Conveniently located in the Greater Houston Area, you can access all of these amazing amenities and make a weekend trip without having to take a long expensive vacation!

1. Because I love bacon too.

We’ve all seen the “special request” section when booking a hotel room. That usually means you’d like a chilled champagne bottle for a special occasion, or special meal requests.

According to one Reddit user, he added a unique special request, three single red M&M’s, and a picture of bacon on the bed… “I added this when I booked the room online. A month later, I had completely forgotten about it,” he says.

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“I was quite confused when I walked in and saw three single red M&Ms…”

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“My girlfriend started laughing at the picture on the bed. At that point it clicked and I started laughing hysterically at the beautifully framed picture of bacon…” AFa5irIh

“Glorious, glorious bacon.” OM6VpP3h

The Resort, always the great sport, shared the story on their Google+ page, “Who doesn’t love bacon!?”

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So there you have it. My top 5 reasons the Woodlands Resort needs to pick us for a staycation!

10 Ways To Improve Your LinkedIn Profile in 10 Minutes

With 238 million users LinkedIn has become the network of professionals worldwide. Forty  percent of these users check the network daily, and with three million company pages and 1.5 million groups, there’s plenty for users to do, but how can users make the most of LinkedIn for others looking to network with them? Here are the 10 easiest ways to optimized your LinkedIn profile. Continue reading

Salesforce Lays Off 200, Many Radian6’ers, Again.

Me, one hour before finding out.

Me, one hour before finding out.

There are 8,760 hours in a year, which makes it extra awkward that during the two hours I spent at Salesforce Headquarters in San Francisco, I found out that it happened, again.

Last time, it was 100 let go, focused on the Radian6 side, this time, it was 200 and again focused on Radian6. About one-third of the layoffs were located in New Brunswick, where the base operations of Radian6 are, not to mention that there are many Radian6’ers outside of New Brunswich. The announcement was made alongside a Salesforce earnings call and seemed not to be covered by as many major media outlets as the first Salesforce Marketing Cloud Radian6 layoffs a year ago.

The History.

March 30, 2011: Salesforce signed a definitive agreement to acquire Radian6 for $276 million in cash and $50 million in stock, with the deal expected to close later that year. Radian6 has about 300 employees.

June 4, 2012: Salesforce agrees to acquire Buddy Media, a social ad platform, for $689 million in cash and equity, its largest acquisition yet.

October 24, 2012: Salesforce announced layoffs of 100 with the official explanation being overlaps between Radian6 and Buddy. Some speculated it was actually due to Buddy burning through cash. Other sources say it could have impacted one-third of Radian6 employees, but later reports indicated that Buddy Media employees had also been laid off. Let’s say Radian6 has 225 employees remaining at this point.

June 4, 2013: Salesforce announced the acquisition of email marketing platform, ExactTarget for $2.5 billion, again a record-setting agreement, and taking out a $300 million loan to cover acquisition costs.

August 29, 2013: Acting a little more quickly this time, Salesforce announces layoffs of 200, with 1/3 confirmed from New Brunswick, the main offices of Radian6. Assuming all were Radian6 employees, the employee count could be as low as 150, down from 300 during the acquisition two years prior. Consider non-New Brunswick Radian6 employees that may have been affected, and the number may be even lower. “Salesforce just lost a lot of passion and a lot of heart” said one former employee.

Salesforce.com statement:

Combining ExactTarget with our existing Marketing Cloud provides synergy, and we will be reducing our total headcount by approximately 200 people globally to reflect this opportunity. We care deeply about our employees and we’re providing resources to position them for success in the next step of their careers — whether that’s a new position within salesforce.com or a new opportunity elsewhere. via CBC

Employment Opportunities Poured Out:

Former Radian6 Family Offers Support:

Even those laid off stayed classy:

 

lOVER6

Know of any possible opportunities? Leave them in the comments.

The postings in this blog are my own and do not necessarily represent the opinions or positions of  my employer.