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Salesforce Lays Off 200, Many Radian6’ers, Again.

Me, one hour before finding out.

Me, one hour before finding out.

There are 8,760 hours in a year, which makes it extra awkward that during the two hours I spent at Salesforce Headquarters in San Francisco, I found out that it happened, again.

Last time, it was 100 let go, focused on the Radian6 side, this time, it was 200 and again focused on Radian6. About one-third of the layoffs were located in New Brunswick, where the base operations of Radian6 are, not to mention that there are many Radian6’ers outside of New Brunswich. The announcement was made alongside a Salesforce earnings call and seemed not to be covered by as many major media outlets as the first Salesforce Marketing Cloud Radian6 layoffs a year ago.

The History.

March 30, 2011: Salesforce signed a definitive agreement to acquire Radian6 for $276 million in cash and $50 million in stock, with the deal expected to close later that year. Radian6 has about 300 employees.

June 4, 2012: Salesforce agrees to acquire Buddy Media, a social ad platform, for $689 million in cash and equity, its largest acquisition yet.

October 24, 2012: Salesforce announced layoffs of 100 with the official explanation being overlaps between Radian6 and Buddy. Some speculated it was actually due to Buddy burning through cash. Other sources say it could have impacted one-third of Radian6 employees, but later reports indicated that Buddy Media employees had also been laid off. Let’s say Radian6 has 225 employees remaining at this point.

June 4, 2013: Salesforce announced the acquisition of email marketing platform, ExactTarget for $2.5 billion, again a record-setting agreement, and taking out a $300 million loan to cover acquisition costs.

August 29, 2013: Acting a little more quickly this time, Salesforce announces layoffs of 200, with 1/3 confirmed from New Brunswick, the main offices of Radian6. Assuming all were Radian6 employees, the employee count could be as low as 150, down from 300 during the acquisition two years prior. Consider non-New Brunswick Radian6 employees that may have been affected, and the number may be even lower. “Salesforce just lost a lot of passion and a lot of heart” said one former employee.

Salesforce.com statement:

Combining ExactTarget with our existing Marketing Cloud provides synergy, and we will be reducing our total headcount by approximately 200 people globally to reflect this opportunity. We care deeply about our employees and we’re providing resources to position them for success in the next step of their careers — whether that’s a new position within salesforce.com or a new opportunity elsewhere. via CBC

Employment Opportunities Poured Out:

Former Radian6 Family Offers Support:

Even those laid off stayed classy:

 

lOVER6

Know of any possible opportunities? Leave them in the comments.

The postings in this blog are my own and do not necessarily represent the opinions or positions of  my employer.

Do You Remember These Top 10 Social Media Stories of 2012?

Last year was an amazing year for Social Media. Records were broken, social media became a more integrated part of our lexicon, possibly to the point that you might not have had to explain what Twitter was to most people.

This year, Facebook topped a billion users, Twitter over a half billion and Pinterest became a breakout network. There were IPOs, acquisitions, and lots and lots of interesting content. Do you remember some of what happened last year? Here’s just a brief overview: Continue reading

What’s the “Smash” in “Smashburger” mean?

SmashBurger_logoYou may have eaten at a Smashburger, or at least driven past one, but what puts the Smash in Smashburger? The great folks at Smashburger Houston invited me to the City Centre location to find out.

The first step is grabbing one of the fresh meat balls (not a single frozen patty to be seen), and smashing it into the grill with a smashermajiggy. I’m making the word up, but it’s probably called a mould or something. Either way, you smash it onto the grill for about 10 seconds. Continue reading

How to Get Your Company Started in Social Media

So you decided to bite the bullet and get into social media. Maybe it was your company’s new year’s resolution. Well, you’ve definitely come to the right blog, and there’s plenty of posts that can help you strategize: how to add humorhow to strategize for B2B, even signs that your social media strategy will fail.

Once you have a plan outlined and goals set, how do you actually get started? How do you get the social media rubber to hit the proverbial road with your social media plan? Continue reading

Top 100 Social Media Power Influencers in Houston 2013 1-50

Influencers.jpgHoustonians are proud. We’re Texans, we’ve got great sports teams and our economy has remained strong throughout the recession.

Our city is one of the largest metropolitan areas in the nation, and is consistently ranked among the top in business, energy, technology and medicine, yet Haydn Shaughnessy’s list of the top 50 Power Influencers in Social Media fails to list a single person from Houston.

Most of us have been to plenty of Crystal and Lantern Awards ceremonies where we’ve seen great marketing and social media campaigns recognized for their ingenuity and effectiveness. We know there are great social media professionals in our amazing city, but who are they? Continue reading

I Need Your Help: Who Are The Top Social Media Influencers in Houston?

Houston is the fourth is the fourth largest metropolitan area in the US (after NYC, LA, and Chicago) and is home to the fourth largest collection of Fortune-500 companies at 24 (NYC-84, San Fran-31, Chicago-29).

We’re listed in the top 20 US markets for social media jobs.

Yet, Haydn Shaughnessy’s list of the top 50 social media influencers fails to list a single person from Houston. Continue reading

Social Media Marketing World 2013 #SMMW13 VinePeek Channel

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(This is not the live channel, click image for link)

How Can I Contribute To The #SMMW13 VinePeek Channel?
Tag your Vine Videos from Social Media Marketing World with #SMMW13 and you can see your Vine on the VineApp Channel. It’s as simple as that!

Where Can I See The #SMMW13 VinePeek Channel?
http://smmw13.channels.vinepeek.com/

Who is VinePeek?
Vinepeek is a Friday project by the folks at PXi Ventures, a startup tech incubator based in Shoreditch, London.

How Can I Get A VinePeek Channel?
Head over to Vinepeek to sign up. Accounts start at $5 per month for 1 channel (no moderation), up to $80 per month for 50 channels your own domain and custom branding. Questions? Contact @madebypxi on Twitter.