When is it time to adopt a second language for your social media channels?The question shouldn’t be answered lightly, as you’re undoubtedly familiar with the energy and time required to build your social community and the reputation and voice that you’ve developed.Here are 10 key questions to answer when considering a second language for social media.
Sharing a link to your post isn’t enough to guarantee that it gets read. While 80 percent of readers will read your headline, only 20% will click through to the post itself. Give users a compelling reason to click your link. What can you do if simply tweeting and Facebook posting isn’t enough? Continue reading
Last year was an amazing year for Social Media. Records were broken, social media became a more integrated part of our lexicon, possibly to the point that you might not have had to explain what Twitter was to most people.
This year, Facebook topped a billion users, Twitter over a half billion and Pinterest became a breakout network. There were IPOs, acquisitions, and lots and lots of interesting content. Do you remember some of what happened last year? Here’s just a brief overview: Continue reading
So you decided to bite the bullet and get into social media. Maybe it was your company’s new year’s resolution. Well, you’ve definitely come to the right blog, and there’s plenty of posts that can help you strategize: how to add humor, how to strategize for B2B, even signs that your social media strategy will fail.
Once you have a plan outlined and goals set, how do you actually get started? How do you get the social media rubber to hit the proverbial road with your social media plan? Continue reading
Dear Centerpoint Energy,
I recently wrote about how 4 utility companies used social media for crisis communication and showed how social media has proved an invaluable tool in each instance for communicating with customers in floods, tornadoes, earthquakes and severe thunderstorms. As you’re well aware, the Houston area has historically been an area for all of those natural disasters – with the exception of earthquakes. As the utility company for Houston, one of the largest metropolitan areas in the US, I’m very pleased that we’re able to be able to communicate on social media via mobile devices for our next Hurricane Ike.
I originally intended to write an open letter to question why Centerpoint Energy wasn’t active in Social Media, even after two years of seeing Centerpoint employees at social media gatherings and conferences around the Houston area. I was pleasantly surprised to find that Centerpoint has joined the ranks of utility companies on social media, and I personally welcome them to the space!
Eric T. Tung Continue reading
Any social media network of value grows organically, not artificially. But just because you can’t force or buy growth doesn’t mean you can’t nurture it.
As the social media specialist at my last organization, we grew fans and followers from 400 to 40,000 in less than a year. You’ll see solid growth in your own fan and follower counts if you implement my 14 ideas for providing quality engagement and finding and engaging influencers.
Everyone has their favorite ABC book. Why not have some fun with a list of ABCs for Social Media?
Without further ado, enjoy!
A is for Ad, that drives traffic your way,
B is for Blog, which you should do every day.
C is for campaign, towards a marketing goal,
D is for Digg, to share links the world whole.
E is for Engage, without which you’re hollow.
F is for Facebook, Flickr, Foursquare, Friend, and for Follow.