Linkedin

10 Ways To Improve Your LinkedIn Profile in 10 Minutes

With 238 million users LinkedIn has become the network of professionals worldwide. Forty  percent of these users check the network daily, and with three million company pages and 1.5 million groups, there’s plenty for users to do, but how can users make the most of LinkedIn for others looking to network with them? Here are the 10 easiest ways to optimized your LinkedIn profile. Continue reading

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Top 100 Social Media Power Influencers in Houston 2013 1-50

Influencers.jpgHoustonians are proud. We’re Texans, we’ve got great sports teams and our economy has remained strong throughout the recession.

Our city is one of the largest metropolitan areas in the nation, and is consistently ranked among the top in business, energy, technology and medicine, yet Haydn Shaughnessy’s list of the top 50 Power Influencers in Social Media fails to list a single person from Houston.

Most of us have been to plenty of Crystal and Lantern Awards ceremonies where we’ve seen great marketing and social media campaigns recognized for their ingenuity and effectiveness. We know there are great social media professionals in our amazing city, but who are they? Continue reading

Welcome to Social Media, Centerpoint Energy

The Letter

Dear Centerpoint Energy,

Centerpoint Energy linemen working after Hurricane Ike, 2008

I recently wrote about how 4 utility companies used social media for crisis communication and showed how social media has proved an invaluable tool in each instance for communicating with customers in floods, tornadoes, earthquakes and severe thunderstorms. As you’re well aware, the Houston area has historically been an area for all of those natural disasters – with the exception of earthquakes.  As the utility company for Houston, one of the largest metropolitan areas in the US, I’m very pleased that we’re able to be able to communicate on social media via mobile devices for our next Hurricane Ike.

I originally intended to write an open letter to question why Centerpoint Energy wasn’t active in Social Media, even after two years of seeing Centerpoint employees at social media gatherings and conferences around the Houston area. I was pleasantly surprised to find that Centerpoint has joined the ranks of utility companies on social media, and I personally welcome them to the space!

Signed,

Eric T. Tung Continue reading