We’ve all heard about how Oreo took the Super Bowl Blackout and turned it into marketing genius.
Sharing a link to your post isn’t enough to guarantee that it gets read. While 80 percent of readers will read your headline, only 20% will click through to the post itself. Give users a compelling reason to click your link. What can you do if simply tweeting and Facebook posting isn’t enough? Continue reading
So you decided to bite the bullet and get into social media. Maybe it was your company’s new year’s resolution. Well, you’ve definitely come to the right blog, and there’s plenty of posts that can help you strategize: how to add humor, how to strategize for B2B, even signs that your social media strategy will fail.
Once you have a plan outlined and goals set, how do you actually get started? How do you get the social media rubber to hit the proverbial road with your social media plan? Continue reading
This week we had the opportunity to chat with Eric T. Tung, Social Media Manager at BMC Software, and well-known social media blogger and speaker. Eric has over 30,000 personal connections in his network – he is one of the most followed people on Twitter in Houston.
We picked Eric’s brain about social media monitoring, the next big innovation he’d like to see, and his latest blog post – Best Marketing Responses to #SuperBowlBlackout
Today, spending $4 million dollar on a 30-second ad can be quickly eclipsed by creating the right material at the right time – especially if people are briefly distracted from an event as big as the Super Bowl.
That’s exactly what happened this evening at the XLVII Super Bowl when a power outage cut out lights to half the stadium, knocked sideline systems offline and even muted commentators Jim Nantz and Phil Simms. Continue reading
Any social media network of value grows organically, not artificially. But just because you can’t force or buy growth doesn’t mean you can’t nurture it.
As the social media specialist at my last organization, we grew fans and followers from 400 to 40,000 in less than a year. You’ll see solid growth in your own fan and follower counts if you implement my 14 ideas for providing quality engagement and finding and engaging influencers.