Newsjacking

8 Tips For Real-Time Marketing Success

We’ve all heard about how Oreo took the Super Bowl Blackout and turned it into marketing genius.

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Synthesio Picks My Brain on Social Media Listening, ROI and the Super Bowl Blackout

Blog originally posted by Julie Meredith, Marketing Manager at Synthesio, at: http://synthesio.com/corporate/en/2013/marketing-2-0/eric-tungs-take-on-social-media-listening-roi-and-the-superbowlblackout/

This week we had the opportunity to chat with Eric T. Tung, Social Media Manager at BMC Software, and well-known social media blogger and speaker. Eric has over 30,000 personal connections in his network – he is one of the most followed people on Twitter in Houston.

We picked Eric’s brain about social media monitoring, the next big innovation he’d like to see, and his latest blog post – Best Marketing Responses to #SuperBowlBlackout

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Best Marketing Responses to #SuperBowlBlackout

Today, spending $4 million dollar on a 30-second ad can be quickly eclipsed by creating the right material at the right time – especially if people are briefly distracted from an event as big as the Super Bowl.

That’s exactly what happened this evening at the XLVII Super Bowl when a power outage cut out lights to half the stadium, knocked sideline systems offline and even muted commentators Jim Nantz and Phil Simms. Continue reading