Smashburger

What’s the “Smash” in “Smashburger” mean?

SmashBurger_logoYou may have eaten at a Smashburger, or at least driven past one, but what puts the Smash in Smashburger? The great folks at Smashburger Houston invited me to the City Centre location to find out.

The first step is grabbing one of the fresh meat balls (not a single frozen patty to be seen), and smashing it into the grill with a smashermajiggy. I’m making the word up, but it’s probably called a mould or something. Either way, you smash it onto the grill for about 10 seconds. Continue reading