Social Media Strategy

10 Questions To Ask Before You Commit To Multilingual Social Media

When is it time to adopt a second language for your social media channels?The question shouldn’t be answered lightly, as you’re undoubtedly familiar with the energy and time required to build your social community and the reputation and voice that you’ve developed.Here are 10 key questions to answer when considering a second language for social media.

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40 Ways to Share a Blog Post

Sharing a link to your post isn’t enough to guarantee that it gets read. While 80 percent of readers will read your headline, only 20% will click through to the post itself. Give users a compelling reason to click your link. What can you do if simply tweeting and Facebook posting isn’t enough? Continue reading

7 Things We Can Learn From 7 Social Media Influencers’ Tweets

You should dress for the job that you want, not the one you have. That adage probably applies to Twitter too – you should tweet like an influencer if you want to become one. So what do the top social media influencers tweet that we can learn? I’ve broken down the top words each of the top social media influencers use most frequently and have extrapolated some lessons.

Here are five things we can learn from top influencers:
(data from tweetstats.com, clouds from wordle.net) Continue reading

How to Get Your Company Started in Social Media

So you decided to bite the bullet and get into social media. Maybe it was your company’s new year’s resolution. Well, you’ve definitely come to the right blog, and there’s plenty of posts that can help you strategize: how to add humorhow to strategize for B2B, even signs that your social media strategy will fail.

Once you have a plan outlined and goals set, how do you actually get started? How do you get the social media rubber to hit the proverbial road with your social media plan? Continue reading

Why Companies Need Technology for Crowdsourcing Their Social Media Response

Guest post by Ashley Verrill.

I read a report recently that found 47 percent of people have used Facebook, Twitter and other social media channels for customer service. And these people aren’t just airing grievances. They actually expect a response. This presents a huge challenge for mega brands that receive thousands of mentions on any given week.

I’ve reviewed myriad technologies that enable companies to effectively filter out and respond to many of these mentions on social media. They use keyword identifiers to extract relevant messages and route them to a support rep or community manager to respond. While this does make the process more efficient, it can’t scale to meet the demand for some companies (without having to hire an army of responders). And what’s more, I would argue it’s more valuable in the marketing and building word-of-mouth context for people other than companies to get involved in these conversations.

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I Need Your Help: Who Are The Top Social Media Influencers in Houston?

Houston is the fourth is the fourth largest metropolitan area in the US (after NYC, LA, and Chicago) and is home to the fourth largest collection of Fortune-500 companies at 24 (NYC-84, San Fran-31, Chicago-29).

We’re listed in the top 20 US markets for social media jobs.

Yet, Haydn Shaughnessy’s list of the top 50 social media influencers fails to list a single person from Houston. Continue reading

Best Marketing Responses to #SuperBowlBlackout

Today, spending $4 million dollar on a 30-second ad can be quickly eclipsed by creating the right material at the right time – especially if people are briefly distracted from an event as big as the Super Bowl.

That’s exactly what happened this evening at the XLVII Super Bowl when a power outage cut out lights to half the stadium, knocked sideline systems offline and even muted commentators Jim Nantz and Phil Simms. Continue reading

Radian6/MarketingCloud Lays Off 100, Social Media Community Responds

I’ve worked with Radian6 for about two years, and in that time, I’ve begun to consider many of the employees close friends. I’ve stayed up with them on late night Google Hangouts when their fan was too creaky, congratulated them on new babies and offered probably unwanted new baby advice, and have been offered a spare bedroom in case I ever made it up to the Fredericton offices.

It is because of feeling like part of the family that I was particularly struck by a layoff announcement earlier today.

Radian 6 spokesperson:

With the combination of Radian6 and Buddy Media, the Salesforce Marketing Cloud is the undisputed leader in social marketing and the only suite that allows brands to unify social listening, engagement, advertising and measurement. With the integration of Radian6 and Buddy Media, the Salesforce Marketing Cloud is re-balancing its resources to support its growth, including moving from a hub to a distributed model for certain customer-facing roles, consolidating marketing and dramatically increasing investments in R&D. Fewer than 100 people were impacted globally. (via TechCrunch)

The Response

I was particularly touched by the immediate and heartfelt, community-wide response in Social Media.

Typically, something this big in Social Media would trigger a blog post by Radian6. I joked with one of my friends and former employees that she should write a post about it, but in the absence of a post from them, here’s some coverage and analysis by me-
(UPDATE: Marketing Cloud did indeed address it on the blog- kudos! Albeit without any analysis: Marketing Cloud is Built on Community by Community Director David B. Thomas)

Lee Odden, CEO at Top Rank Marketing:

Mike Volpe, CMO at HubSpot:

Kristie Wells, VP Customer Engagement at Swipp:

Jim Reynolds, Brandwatch:

Ann Handley, Marketing Profs fame recognizes what’s going on:

Greg Gunn, VP of Business Development at HootSuite:

Bill Ingram, VP Product Management:

Justyn Howard, Co-Founder and CEO at SproutSocial

They didn’t just hit up the Twitter Waves either (all emphasis mine):

In the comments section of several news articles covering the layoff:

As VP Community at HootSuite, i am rather sad to see this. Radian 6 – from the other coast of Canada than us – we’re a noble competitor and industry light. Regardless of Salesforce’s plans with R6 (and yes they are a competitor to us), it’s simply sad to see diligent community builders cut loose. In my (biased) opinion, cultivating community and sparking internal culture are critical roles which simply can not be outsourced, ignored or underestimated. Best wishes to all who received the dreaded news today.

Dave O from HootSuite

Even from direct Competitor, Sysmos:

While these guys have been and are a competitor to my company, Sysomos, I got to know a lot of the R6 team over the past few years and I was a bit upset to hear this news. Just because our companies are competitors doesn’t mean that I couldn’t be friends with some of these people, and it’s tough to see great people lose their jobs. I won’t say anymore about this, other than I wish all of these former employees the best of luck in the future and that any of them can feel free to reach out to me to talk any time.

Cheers,
Sheldon, community manager for Sysomos & Marketwire

An anonymous guest, but also apparently working at a Social Media company:

We have tremendous respect for Radian6 and think they have an awesome product & team. We’d be very interested in interviewing anyone who sadly, was laid off this week. hello@datasift.com

Another direct competitor, Alterian:

Very sad to see. As a former R6 employee and current competitor, I have a deep respect for the teams in St. John and Fredericton. I wish all of these former employees/ co-workers the best of luck in the future and would welcome the chance to help any of them as I joined Radian6 a few years ago from a similar situation.

Best of luck,
Warren Sukernek, VP SDL SM2

A fourth direct competitor:

Sorry to hear this about our competitor. The team at Radian6 were trailblazers in the world of community creation and social media listening. Attensity is hiring, give us a call.

Michelle de Haaff

More:

Very sorry to hear this news about a great Canadian success story. Best of luck to all those affected. We play in a similar space and we’re hiring developers right now, and more sales and marketing soon. Check out http://www.mediamiser.com/care… and feel free to contact me directly with any questions at chris@mediamiser.com.

Another competitor:

Vocus is hiring. Radian6 has done a great job with community building. I’m sure we’d take a close look at any former R6 applicants. Here’s an HR link for anyone interested: http://www.whyworkatvocus.com/…

Frank Strong

Still More:

Sorry to hear. Radian6 and Buddy Media folks have all been smart and formidable competitors for all of us in the industry. Hope you guys and gals land somewhere great. If you’re interested in joining the @AdobeSocial team, get in touch. https://www.adobe.com/careers….

Lawrence Mak, Product Marketing, Adobe Marketing Cloud

The People of Radian6

The reason we started on Radian6 was due to their great product offering, and the reason we stayed was due to the great service. Neither of which are possible without great people. I’ve never had a Customer Success Manager at another company who answered emails at 5AM or 10PM – including weekends. I’ve never known the name of more than a single community manager at any other company. Here, I can write out the org chart for you.

This layoff represents a huge loss to Radian6 and their customers, not the other way around, to the employees.

The employees are highly talented people with irreplaceable skills – they’ll find other work and be just fine. It’s Radian6 themselves and their customers that are losing out. Why give the opportunity to these dozens of other companies to pick up this awesome talent? (See Nasheen Liu’s: If you are going to get laid off, be a Radian6er and get laid off by Salesforce.com)

Coming Together?

The professional Social Media community banded together in an unfortunate time. High-level executives reached out and offered their job openings, and in some cases offered themselves personally to help.

Do you think these competitors are just in it for themselves and trying to capitalize on an unfortunate event, or are they truthfully reaching out to offer a helping hand during a time of need? Let me know in the comments!

 
The postings in this blog are my own and do not necessarily represent the opinions or positions of  my employer.

Kingwood Chamber of Commerce Social Media Luncheon

I’ll be speaking at the Kingwood Chamber of Commerce Social Media Luncheon next Wednesday, May 2.

Here are the details:

  • When May 2, 2012
  • 11:00 AM – 1:00 PM
  • Location
    The Nathaniel Center (804 Russell Palmer Road)
Come and find out how Social Media can help you and your business grow!
Join the Kingwood Chamber of Commerce…

SOCIAL MEDIA LUNCHEON
WEDNESDAY, MAY 2, 2012
at THE NATHANIEL CENTER
(804 Russell Palmer Road)
Doors open at 11 AM
Cost only $20 per person

Catering by:
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Come and listen to Mr.Eric T.Tung, Social Media Consultant/Expert as he helps us to understand the confusing world that is Social Media.  Mr.Tung is a Social Media Consultant/ an Online Marketing expert, blogger and speaker, and was recently mentioned in Forbes as having the most influential network in Social Media.  Mr.Tung is ranked by Elance as top 5% among Social Media Freelancers nationwide, and is one of the top 50 most followed people in Houston on Twitter.  

           Contact Amanda at the Kingwood Chamber of Commerce office at 281-360-4321 or email
to put in your RSVP!
 

Use The Force: How Social Media is like Star Wars

One great way to make your brand more personal with social media is by having a little fun with your blog and other social media channels. Take a boring, serious topic and lighten it up for your followers. Here’s a great (and on-topic) example from UK electric supplier, Spark Energy: How Would They Have Saved Energy on The Death Star? They take the normally ho-hum topic and make it interesting to a new audience, all while having a little fun, showing some brand personality and developing the company’s voice in Social Media.

Being a geek myself, I started to see lots of parallels between Star Wars and social media. With this in mind, and without further ado, we’ll use the same tactics here to show you how social media is like Star Wars: Continue reading