Social Media Strategy

10 Questions To Ask Before You Commit To Multilingual Social Media

When is it time to adopt a second language for your social media channels?The question shouldn’t be answered lightly, as you’re undoubtedly familiar with the energy and time required to build your social community and the reputation and voice that you’ve developed.Here are 10 key questions to answer when considering a second language for social media.

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40 Ways to Share a Blog Post

Sharing a link to your post isn’t enough to guarantee that it gets read. While 80 percent of readers will read your headline, only 20% will click through to the post itself. Give users a compelling reason to click your link. What can you do if simply tweeting and Facebook posting isn’t enough? Continue reading

7 Things We Can Learn From 7 Social Media Influencers’ Tweets

You should dress for the job that you want, not the one you have. That adage probably applies to Twitter too – you should tweet like an influencer if you want to become one. So what do the top social media influencers tweet that we can learn? I’ve broken down the top words each of the top social media influencers use most frequently and have extrapolated some lessons.

Here are five things we can learn from top influencers:
(data from tweetstats.com, clouds from wordle.net) Continue reading

How to Get Your Company Started in Social Media

So you decided to bite the bullet and get into social media. Maybe it was your company’s new year’s resolution. Well, you’ve definitely come to the right blog, and there’s plenty of posts that can help you strategize: how to add humorhow to strategize for B2B, even signs that your social media strategy will fail.

Once you have a plan outlined and goals set, how do you actually get started? How do you get the social media rubber to hit the proverbial road with your social media plan? Continue reading

Why Companies Need Technology for Crowdsourcing Their Social Media Response

Guest post by Ashley Verrill.

I read a report recently that found 47 percent of people have used Facebook, Twitter and other social media channels for customer service. And these people aren’t just airing grievances. They actually expect a response. This presents a huge challenge for mega brands that receive thousands of mentions on any given week.

I’ve reviewed myriad technologies that enable companies to effectively filter out and respond to many of these mentions on social media. They use keyword identifiers to extract relevant messages and route them to a support rep or community manager to respond. While this does make the process more efficient, it can’t scale to meet the demand for some companies (without having to hire an army of responders). And what’s more, I would argue it’s more valuable in the marketing and building word-of-mouth context for people other than companies to get involved in these conversations.

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I Need Your Help: Who Are The Top Social Media Influencers in Houston?

Houston is the fourth is the fourth largest metropolitan area in the US (after NYC, LA, and Chicago) and is home to the fourth largest collection of Fortune-500 companies at 24 (NYC-84, San Fran-31, Chicago-29).

We’re listed in the top 20 US markets for social media jobs.

Yet, Haydn Shaughnessy’s list of the top 50 social media influencers fails to list a single person from Houston. Continue reading

Best Marketing Responses to #SuperBowlBlackout

Today, spending $4 million dollar on a 30-second ad can be quickly eclipsed by creating the right material at the right time – especially if people are briefly distracted from an event as big as the Super Bowl.

That’s exactly what happened this evening at the XLVII Super Bowl when a power outage cut out lights to half the stadium, knocked sideline systems offline and even muted commentators Jim Nantz and Phil Simms. Continue reading