Social Media

Do You Remember These Top 10 Social Media Stories of 2012?

Last year was an amazing year for Social Media. Records were broken, social media became a more integrated part of our lexicon, possibly to the point that you might not have had to explain what Twitter was to most people.

This year, Facebook topped a billion users, Twitter over a half billion and Pinterest became a breakout network. There were IPOs, acquisitions, and lots and lots of interesting content. Do you remember some of what happened last year? Here’s just a brief overview: Continue reading

7 Things We Can Learn From 7 Social Media Influencers’ Tweets

You should dress for the job that you want, not the one you have. That adage probably applies to Twitter too – you should tweet like an influencer if you want to become one. So what do the top social media influencers tweet that we can learn? I’ve broken down the top words each of the top social media influencers use most frequently and have extrapolated some lessons.

Here are five things we can learn from top influencers:
(data from tweetstats.com, clouds from wordle.net) Continue reading

What’s the “Smash” in “Smashburger” mean?

SmashBurger_logoYou may have eaten at a Smashburger, or at least driven past one, but what puts the Smash in Smashburger? The great folks at Smashburger Houston invited me to the City Centre location to find out.

The first step is grabbing one of the fresh meat balls (not a single frozen patty to be seen), and smashing it into the grill with a smashermajiggy. I’m making the word up, but it’s probably called a mould or something. Either way, you smash it onto the grill for about 10 seconds. Continue reading

How to Get Your Company Started in Social Media

So you decided to bite the bullet and get into social media. Maybe it was your company’s new year’s resolution. Well, you’ve definitely come to the right blog, and there’s plenty of posts that can help you strategize: how to add humorhow to strategize for B2B, even signs that your social media strategy will fail.

Once you have a plan outlined and goals set, how do you actually get started? How do you get the social media rubber to hit the proverbial road with your social media plan? Continue reading

Why Companies Need Technology for Crowdsourcing Their Social Media Response

Guest post by Ashley Verrill.

I read a report recently that found 47 percent of people have used Facebook, Twitter and other social media channels for customer service. And these people aren’t just airing grievances. They actually expect a response. This presents a huge challenge for mega brands that receive thousands of mentions on any given week.

I’ve reviewed myriad technologies that enable companies to effectively filter out and respond to many of these mentions on social media. They use keyword identifiers to extract relevant messages and route them to a support rep or community manager to respond. While this does make the process more efficient, it can’t scale to meet the demand for some companies (without having to hire an army of responders). And what’s more, I would argue it’s more valuable in the marketing and building word-of-mouth context for people other than companies to get involved in these conversations.

Continue reading

Top 100 Social Media Power Influencers in Houston 2013 1-50

Influencers.jpgHoustonians are proud. We’re Texans, we’ve got great sports teams and our economy has remained strong throughout the recession.

Our city is one of the largest metropolitan areas in the nation, and is consistently ranked among the top in business, energy, technology and medicine, yet Haydn Shaughnessy’s list of the top 50 Power Influencers in Social Media fails to list a single person from Houston.

Most of us have been to plenty of Crystal and Lantern Awards ceremonies where we’ve seen great marketing and social media campaigns recognized for their ingenuity and effectiveness. We know there are great social media professionals in our amazing city, but who are they? Continue reading

Best Marketing Responses to #SuperBowlBlackout

Today, spending $4 million dollar on a 30-second ad can be quickly eclipsed by creating the right material at the right time – especially if people are briefly distracted from an event as big as the Super Bowl.

That’s exactly what happened this evening at the XLVII Super Bowl when a power outage cut out lights to half the stadium, knocked sideline systems offline and even muted commentators Jim Nantz and Phil Simms. Continue reading