State Of The Union

Best Marketing Responses to #SuperBowlBlackout

Today, spending $4 million dollar on a 30-second ad can be quickly eclipsed by creating the right material at the right time – especially if people are briefly distracted from an event as big as the Super Bowl.

That’s exactly what happened this evening at the XLVII Super Bowl when a power outage cut out lights to half the stadium, knocked sideline systems offline and even muted commentators Jim Nantz and Phil Simms. Continue reading

State Of The Union Word Cloud

President Obama presented The State of the Union Address a couple nights ago. It’s a tough time with jobs, and it appears his speech worked to help address these types of issues.

Here are the top words used in the State of the Union according to prepared remarks as reported by Politico.

What would you have liked to hear more about? Let me know in the comments below!