When is it time to adopt a second language for your social media channels?The question shouldn’t be answered lightly, as you’re undoubtedly familiar with the energy and time required to build your social community and the reputation and voice that you’ve developed.Here are 10 key questions to answer when considering a second language for social media.
Live Tweeting is when a person tweets along with a live event. It was popular occurrence during the Presidential debates earlier this year, as well as during popular TV shows. It gives the tweeter an opportunity to establish a voice, communicate with other tweeters around an event and establish thought leadership and influence on the topic.
What is Live Tweeting? Continue reading
Perhaps one of the most confusing areas of Twitter are hashtags. How do they work, who can use them, are there huge directories somewhere where they list all the official hashtags you can use? Once you have some of these questions answered, there’s even more questions surrounding TweetChats and Live Tweets and how those work (we’ll elaborate on these more in the next couple blog posts).
We’ll answer all of these questions for you and help you jump deeper into the conversations you want to engage with on Twitter. Continue reading
Last year was an amazing year for Social Media. Records were broken, social media became a more integrated part of our lexicon, possibly to the point that you might not have had to explain what Twitter was to most people.
This year, Facebook topped a billion users, Twitter over a half billion and Pinterest became a breakout network. There were IPOs, acquisitions, and lots and lots of interesting content. Do you remember some of what happened last year? Here’s just a brief overview: Continue reading
You should dress for the job that you want, not the one you have. That adage probably applies to Twitter too – you should tweet like an influencer if you want to become one. So what do the top social media influencers tweet that we can learn? I’ve broken down the top words each of the top social media influencers use most frequently and have extrapolated some lessons.
So you decided to bite the bullet and get into social media. Maybe it was your company’s new year’s resolution. Well, you’ve definitely come to the right blog, and there’s plenty of posts that can help you strategize: how to add humor, how to strategize for B2B, even signs that your social media strategy will fail.
Once you have a plan outlined and goals set, how do you actually get started? How do you get the social media rubber to hit the proverbial road with your social media plan? Continue reading
Our city is one of the largest metropolitan areas in the nation, and is consistently ranked among the top in business, energy, technology and medicine, yet Haydn Shaughnessy’s list of the top 50 Power Influencers in Social Media fails to list a single person from Houston.
Most of us have been to plenty of Crystal and Lantern Awards ceremonies where we’ve seen great marketing and social media campaigns recognized for their ingenuity and effectiveness. We know there are great social media professionals in our amazing city, but who are they? Continue reading
Houston is the fourth is the fourth largest metropolitan area in the US (after NYC, LA, and Chicago) and is home to the fourth largest collection of Fortune-500 companies at 24 (NYC-84, San Fran-31, Chicago-29).
We’re listed in the top 20 US markets for social media jobs.
Yet, Haydn Shaughnessy’s list of the top 50 social media influencers fails to list a single person from Houston. Continue reading
Today, spending $4 million dollar on a 30-second ad can be quickly eclipsed by creating the right material at the right time – especially if people are briefly distracted from an event as big as the Super Bowl.
That’s exactly what happened this evening at the XLVII Super Bowl when a power outage cut out lights to half the stadium, knocked sideline systems offline and even muted commentators Jim Nantz and Phil Simms. Continue reading