Welcome to Social Media, Centerpoint Energy

The Letter

Dear Centerpoint Energy,

Centerpoint Energy linemen working after Hurricane Ike, 2008

I recently wrote about how 4 utility companies used social media for crisis communication and showed how social media has proved an invaluable tool in each instance for communicating with customers in floods, tornadoes, earthquakes and severe thunderstorms. As you’re well aware, the Houston area has historically been an area for all of those natural disasters – with the exception of earthquakes.  As the utility company for Houston, one of the largest metropolitan areas in the US, I’m very pleased that we’re able to be able to communicate on social media via mobile devices for our next Hurricane Ike.

I originally intended to write an open letter to question why Centerpoint Energy wasn’t active in Social Media, even after two years of seeing Centerpoint employees at social media gatherings and conferences around the Houston area. I was pleasantly surprised to find that Centerpoint has joined the ranks of utility companies on social media, and I personally welcome them to the space!


Eric T. Tung Continue reading