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Delivering Custom Content to Optimize Social Media Marketing in 2023
As a digital marketer, it’s important to deliver custom content to optimize your social media marketing. However, with the constantly changing landscape of social media, it can be difficult to keep up with the latest trends and best practices. In this blog post, we’ll discuss how to deliver custom content to improve your social media marketing. You’ll learn about the different types of content you can create, how to measure success, and more. So let’s get started!
Define your audience – who are you trying to reach with your content?
Targeting your audience when creating content is essential to its success. To define who you intend to reach, it’s important to create a buyer persona which can guide your content development strategy. This persona should be a representation of your ideal customer, and should include all relevant demographic information about them as well as their needs and purchasing behavior. Once defined, you can use this buying persona to segment prospects and customers based on their similarities and target them with more effective marketing efforts. With a clear idea of who you are targeting, creating engaging content that resonates with your prospects and customers becomes that much easier!
Develop a social media strategy that aligns with your business goals
Developing a social media strategy that aligns with your business goals is essential to reaching success. Creating an effective social media strategy starts with understanding who your potential leads and prospects are and what kind of content they want to see. Implementing a campaign strategy based on this will ensure you’re engaging real customers, which in turn can lead to more sustainable sales throughout the funnel. Additionally, make sure to create fun posts and keep a consistent look across all of your platforms—this way, it’s easy for users to recognize you!
Create content that is interesting and engaging, and customizes it for each social media platform
Creating content that is interesting and engaging on social media isn’t an easy task – it requires research into who your target and persona are, and then customizing it for each social media platform. Taking the time to understand relevant formats and hashtags to use, as well as what resonates with your users, can make all the difference when creating interesting content. This will ensure that you optimize maximum impact of the content you post across multiple platforms. Crafting custom-made content can help increase engagement with your followers which can aid in increasing reach, brand awareness, and even generate leads!
Use analytics to track the performance of your content and make necessary adjustments
Google Analytics is a powerful tool to help website owners track the performance of their content. Google Analytics gives you insight into how many impressions, clicks, and conversions your content is getting. As well as providing you with valuable metrics such as bounce rate and time-on-page, Google Analytics allows you to make necessary adjustments to maximize the effectiveness of your content. With Google Analytics in your arsenal, you can better understand why some pieces are doing well – and be proactive about improving those that need more support!
Keep up with the latest trends in social media marketing to stay ahead of the competition
B2B and B2C businesses alike must stay ahead of the competition when it comes to social media marketing. To do so, they need to be aware of changes in trends, tools and platforms, as well as optimized tactics. LinkedIn, Facebook, and other networks are always being updated with new features that can make B2B companies more visible. Likewise, B2C organizations should take advantage of TikTok for the emerging generations of customers. Moving with the times and actively making use of different social media channels is essential to have an optimal presence on all major networks.
If you can follow these five steps when creating your social media strategy, you’ll be well on your way to success. Keep in mind that it’s important to keep up with the latest trends so that you can stay ahead of the competition.
In 2023, how will you be connecting with customers more personally?
5 Ways to Use Influencer Marketing
The term ‘Influencer Marketing’ can mean different things to different people, and can sometimes be narrowly defined as one particular type of influence marketing. A brand might be constraining itself by only considering one type of influencer marketing, when others could be used to supplement it. Here’s a quick rundown of various methods of influencer marketing, from the least involved to most involved for influencers:
Marketing From Influencers: Use Them for Trending Info
Whether you use simple tools like Twitter Lists, or something more thorough like Traackr, you can learn quite a bit from your influencers. What are industry experts predicting for the future, or what are the trends being talked about currently among influencers? Even without contacting influencers for input, you can gauge industry trends just by seeing what influencers are talking about and then adding to the conversation with your view. Not only will you find that your viewpoint will add to the natural conversation around the topic, but you’ll provide great SEO for others looking for more information about it.
Marketing Through Influencers: Give Them Exclusive Access
One key aspect of influencer marketing is making them feel appreciated, and part of that is offering them exclusive access to your events or influencers. At Ned Lamont for US Senate in 2006, our campaign communications team worked closely with political bloggers locally and nationally. We offered access to the candidate, and even issued press announcements and daily schedules to bloggers as well as mainstream media. By offering bloggers daily announcements and exclusive access, we helped create or inspire content.
Marketing To Influencers: Giving Them Free Stuff
When thinking about influencer marketing, most people think about free-stuff marketing. That is to say that a company will offer free services or products to influencers for review blogs, videos and social shares. Ford gave away 100 Fiestas in Europe in 2009 and in the US in 2013 to celebrities, bloggers and reviewers to increase awareness of the new vehicle. Influencers spent between six months and a year and produced tens-of-thousands of pieces of content. Some sources quoted a 60% market awareness of the vehicle before it was sold. (Disclosure: I am a member of the Ford press fleet program where I review vehicles for them, typically for a week.)
Marketing With Influencers: Set Up a Social Influencer Program
A step beyond offering influencers exclusive access is to formalize a social influencer program. At BMC Software, our customer connect team uses an advocate hub to help customers interested in supporting BMC. Tools like Social Toaster and Addvocate help by offering pre-approved messages and social posts to influencers and employees to share on your behalf. With a formalized tool, it’s much easier for influencers to share company and product information without fearing they are sharing unreleased information prematurely.
Marketing Through Influencers: Guest Blogging
Perhaps the most time-intensive option in influencer marketing is guest blogging. Just like I’m writing this blog post for TaylorMade Solutions, your company can also recruit guest bloggers interested in sharing their perspective on the issues. They can help you create content and share the information with their audiences, while you can provide them an outlet and platform to reach new audiences.
Whether you’re just getting started in influencer marketing, or you have been working at it for years, it’s always a good idea to take a step back and see what other ways you might be able to improve or expand your program. While most people think of free-stuff or guest blogging as influencer marketing, there are many more options to engage and work with influencers for your mutual benefit.
Originally posted at TaylorMade Solutions: http://www.taylormadecanada.com/blog/entry.php?id=1294